BREAKING NEWS: Dutch court rules against KLM in greenwashing case
In a major greenwashing case, a Dutch court rules that a series of 15 advertisements constitute an unfair commercial practice!
Joost Becker has been a lawyer since 2005, specialising in Intellectual Property law.
His daily practice focuses on trademark and trade name law. Joost also specialises in copyright, image rights, design rights and slavish imitation cases. He also deals with matters relating to misleading advertising, comparative advertising, unfair trading practices, press publications and internet law.
Joost specialises in litigation in the field of Intellectual Property law, focusing on national and international cases in his area of expertise for a wide range of enterprises, varying from SME's to multi-nationals.
Joost is ranked by the World Trade Mark Review 2023, also as 'Recommended Individual', and mentioned in The Legal 500.
Joost is an examiner at the Benelux Association of Trademark and Design Law (BMM) and editor of the BMM Magazine. He is also a member of the Dutch Association for IP Litigation Lawyers (VIEPA), the Dutch Intellectual Property Association, the Copyright Law Association and the Advertising Law Association.
Joost has authored a range of legal publications throughout the years on Intellectual Property law.
In a major greenwashing case, a Dutch court rules that a series of 15 advertisements constitute an unfair commercial practice!
The mere branding of luxury goods does not suffice to protect the luxurious image of goods. Registration, enforcement and contracts are key...