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Joost Becker

Lawyer - Partner

Intellectual Property & Innovation

becker@dirkzwager.nl +31 6 22 04 61 57 LinkedIn

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Intellectual Property & Innovation

Intellectual property

Innovation

Litigation

Biography

Joost is a lawyer specialising in intellectual property (IP), advertising and internet law. His expertise covers copyright, trademark and design law, as well as trade and domain names, design protection, slavish imitation and unfair competition, including trade secrets.

He also advises on advertising law, including misleading and comparative advertising, particularly in the context of websites, social media, AdWords, online reviews and unlawful publications. He is an experienced litigator, acting in interim relief proceedings, proceedings on the merits, appeal and attachment proceedings, including evidentiary attachments.

In addition, he assists clients with drafting and negotiating IP agreements, such as assignment, licensing and restructuring arrangements, and provides broader legal support in relation to branding, design, product portfolios and online advertising campaigns.

Joost is an editor of the BMM Bulletin (Benelux Association for Trademark and Design Law). He regularly gives seminars and lectures on various IP topics and publishes academic articles. He is a member of the Association for IP Litigation Lawyers (VIEPA), the Dutch Intellectual Property Association (VIE/AIPPI), the Copyright Association (VvA), BMM and the Advertising Law Association (VvR).

Work highlights

• Enforcement and protection of trademarks, trade names and copyright.
• Interlocutory appeal on Google Adwords advertisements.
• Involved in appeal on protection of design, design and slavish imitation.
• Principle dispute over entitlement to equitable remuneration and author's contract law.

Languages

Dutch

English

Experience and education

• 1998 - 2005

  Dutch law, University of Groningen

World Trademark Review (WTR): 'Joost Becker, a distinguised partner at Dirkzwager, is a prominent figure in IP, advertising and internet law. With strategic brilliance, het not only litigates fiercely but also crafts ingenious trademark strategies, ensuring his clients’ brands shine amids legal coplexities (2024) ... a very diligent lawyer who fights the fight for his clientele, a personable and wise practicioner: a fine choice for clients seeking to preserve and defend their rights in the region and beyond (2023)'.

 

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Written by Joost Becker

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Artikel

Intellectual Property & Innovation

Mandatory transfer of patent rights following the formation of a joint venture?

6 october 2026 - A party that has contractually agreed to contribute intellectual property rights cannot simply avoid that obligation by alleging mistake or fraud.

Artikel

Intellectual Property & Innovation

The EmpCo Directive: what will Change for sustainability claims from 27 September 2026?

25 august 2026 - The “Empowering Consumers for the Green Transition Directive” (the “EmpCo Directive”) introduces stricter rules for sustainability claims. What does this mean...

Artikel

Intellectual Property & Innovation

How to stop counterfeit goods at the EU border: customs enforcement

20 july 2026 - Effective enforcement against counterfeit and pirated goods requires a clear understanding of the legal tools available under EU law

Artikel

Intellectual property

New CJEU judgment: “algorithmic control” puts online service providers’ liability exemption at risk

23 june 2026 - On 16 June 2026, European Court of Justice delivered a landmark ruling under the E-Commerce directive (2000/31/EC). The Court confirms that algorithmic control...

Artikel

Intellectual property

GYMSHARK vs SHARKYS GYM: BOIP refuses trade mark registration

23 april 2026 - The Benelux Office for Intellectual Property decides (in opposition no. 2020307) that there is a likelihood of confusion between GYMSHARK and the trademark...

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